We believe in crafting great products that last.
Our seamless activewear, draped jersey dresses, and soft tailoring help busy modern women transition through the day with comfort, ease, and style.
All design, pattern cutting, and initial sampling is done in the studio to ensure our signature style. We use time-honored couture pattern cutting practices, designing, and cutting three-dimensionally on the stand, rather than flat on the table, and never in a sterile computer package, detached from the female form. Our dedication to the design process ensures our garments provide the perfect proportions, drape, and silhouette.
Being Apparel stands apart from fleeting fashion trends. Our collections are a-seasonal, our pieces don't age, and our basics form the foundation of a modern wardrobe.
We design each garment to stand out on its own, but also to complement others in the collection when combined in our three signature layers; our garments need to be as adaptable as our customers' lives are.